Mobixell Networks, a global provider of rich media mobile
data solutions, announced the availability of a clientless solution to enable
viewing of Adobe Flash video content on Apple iOS devices.
With this announcement, Mobixell
Seamless Access 5, the company’s flagship product, provides a clientless
solution enabling mobile operators to deliver Adobe Flash video content to
subscribers using an Apple iPhone or iPad.
This represents a competitive advantage for mobile
operators who can now champion the solution for a problem that irritates many
high-value customers when content is not supported by their devices.
Over the last 4 years, tens of millions of mobile
customers have chosen mobile operators based on their desire for an Apple
iPhone or iPad. With more than 200 million devices running Apple iOS1,
customers’ expectations have been high as they’ve taken delivery of some of the
most advanced and intuitive mobile devices ever invented.
But expectations are not met when customers find they
cannot watch video or browse many popular sites on their devices because their
device does not support Adobe Flash technology. This has led to a considerable
amount of frustration as subscribers do not always know why they cannot see
sites in the same way they can on their desktop and laptop computers.
The lack of support for Adobe Flash technology on iOS
devices has created problems for mobile operators, as well being held
responsible by subscribers for the problem, for example, and increased calls to
customer service to fix the problem.
There are partial client-based solutions available for
subscribers; however, they need to be downloaded and installed individually by
each customer, weakening the operator’s ability to control the quality of their
subscribers’ user experience.
The Seamless Access 5 clientless solution performs
real-time server-side adaptation of Adobe Flash video content to the format
supported by the Apple HLS (HTTP Live Streaming) protocol. This helps mobile
operators to ensure consistently high quality of experience for all
subscribers.
With Mobixell Seamless Access, now subscribers can not
only view video content encoded with Adobe Flash technology which represents
most of the streamed video content available today but they will soon also be
able to browse websites which make use of Adobe Flash animation technology
without downloading apps.
Being able to deliver Adobe Flash video content on Apple
iOS devices gives mobile operators a great competitive advantage by improving
the user experience for their most valuable customers,” said Noam Green, VP
Marketing at Mobixell.
Mobixell Seamless Access runs on the operator’s network.
So, mobile operators can hand over control of the video viewing experience to
their customers without payment or complications: just a smooth, uninterrupted
browsing, navigating and viewing experience,” Green added.
By Telecomlead.com Team
editor@telecomlead.com
