By 2015, more U.S. Internet users will access the
Internet through mobile devices than through PCs or other wireline devices. As
smartphones begin to outsell simpler feature phones, and as media tablet sales
explode, the number of mobile Internet users will grow by a compound annual
growth rate (CAGR) of 16.6 percent between 2010 and 2015, according to IDC.
The impact of smartphone and, especially, media tablet
adoption will be so great that the number of users accessing the Internet
through PCs will first stagnate and then slowly decline. Western Europe and
Japan will not be far behind the U.S. in following this trend.
Worldwide, the total number of Internet user will grow
from 2 billion in 2010 to 2.7 billion in 2015, when 40 percent of the world’s
population will have access to its vast resources.
Global B2C ecommerce spending will grow from $708 billion
in 2010 to $1,285 billion in 2015 at a CAGR of 12.7 percent.
Worldwide online advertising will increase from $70
billion in 2010 to $138 billion in 2015, with its share of total advertising
across all media growing from 11.9 percent to 17.8 percent.
“Forget what we have taken for granted on how
consumers use the Internet,” said Karsten Weide, research vice president,
Media and Entertainment, IDC. “Soon, more users will
access the Web using mobile devices than using PCs, and it’s going to make the
Internet a very different place.”
By Telecomlead.com Team
editor@telecomlead.com
