American wireless major T-Mobile is offering free Hulu to customers of AT&T, who signed up for free year of DIRECTV NOW, in order to attract to T-Mobile.
The free offer is being offered at a time when DIRECTV NOW is getting several negative reviews about its performance.
The latest strategy of T-Mobile is to expand its wireless customer base by attracting video customers from AT&T. AT&T used free video streaming services to retain and attract new wireless customers in the U.S.
“Every former AT&T customer who took us up on our offer now gets a free year of Hulu on us – and they get to enjoy it on a faster, more advanced network with unlimited data,” said John Legere, president and CEO of T-Mobile.
AT&T made an investment of $67 billion to acquire DIRECTV.
T-Mobile customers stream videos twice as much as the carrier customers.
Former AT&T customer who signed up for free year of DIRECTV NOW will receive a notification from T-Mobile in the coming weeks with a unique code good for a free year of Hulu Limited Commercials service.
editor@telecomlead.com
