Telecom Lead Middle East: Qatar Telecom’s new brand Ooredoo is live now.
Abdullah Bin Mohammed Bin Saud Al Thani, chairman, Ooredoo, said: “We are proud that Qatar, where the business was born, is the first country in Ooredoo’s international network to integrate with the new global brand. We are not simply about making connections, we are about enriching and empowering the people of Qatar and helping them achieve their goals.”
Bassam Hannoun, CEO of Wataniya Telecom, said this is the first step towards change, and it will enhance relationship with all customers and they will always be a priority.
In 2012, Ooredoo rolled-out the Ooredoo Fibre network and launched business services like the Cloud and Mobile Money. Currently the company is preparing its 4G LTE mobile broadband network for commercial launch.
The circles in the unique logo represent the communities and reflect the roundness of the letters in the new name. The red colour represents warmth, energy and youth, and is recognisable in both advertising and retail shops. The company says altogether these elements reflect confidence, energy and empathy.
Ooredoo’s operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.
These companies, in which Ooredoo already has a controlling interest, include brands such as Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.
