Globe Telecom, a leading telecom operator in the Philippines, has created a new group to lead the company’s adoption of artificial intelligence.
Ernest Cu, Globe President and CEO, today announced the establishment of Globe’s AI Development and Enablement Group (AIDE), marking a significant stride towards leveraging Artificial Intelligence (AI) to enhance business operations, service delivery, and customer experience.
AIDE will spearhead Globe’s AI initiatives, focusing on strategic AI planning, development, business integration, and governance.
“We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly,” Ernest Cu said.
Globe has named cybersecurity and data privacy expert Anton Bonifacio as its first Chief AI Officer (CAIO). Anton Bonifacio, concurrently the company’s Chief Information Security Officer, is behind some of Globe’s cutting-edge innovations in data protection and cyber defense.
Globe has started adopting AI into its business operations, leveraging the technology for efficiency and cost transformation. AI is at various stages of implementation in internal processes such as credit and collection, financial reports, and procurement contracts. Globe has also started using AI for customer care and credit scoring.
“We are committed to fostering a culture of innovation and responsible AI use, ensuring that our advancements not only drive business growth, improve service delivery, and enhance customer experience, but also adhere to the highest standards of governance and compliance,” Anton Bonifacio said.
