Market research agency IDC has revealed the name and market share top tablet vendors in India for the first quarter of 2016.
Datawind has 27.6 percent share in the Indian tablet market.
Samsung is in the second position with 15.2 percent share.
Lenovo has 13.6 percent share. Micromax has 11.3 percent and iBall has 8.7 percent share in the Indian tablet market.
Indian tablet market in Q1 2016 remained flat over previous quarter and grew 1.3 percent over the same period last year to 0.86 million units.
Declining consumer interest in the slate tablet and growth of large screen smartphones (phablets) are causing the tablet market to slow down.
Datawind withstood its top position with 27.6 percent share as shipment grew at 33.5 percent over previous quarter. Datawind’s tablet shipments doubled showing a sharp trajectory in last one year.
Samsung sustained its second place with 15.2 percent in Q1 2016. Shipments dipped marginally by 3.7 percent over previous quarter but grew 5.1 percent over Q1 2015. Entry level Galaxy Tab models continue to be volume runners for Samsung in Slate tablets. Samsung began to face stiff competition in premium detachable segment from Apple and Microsoft in Q1 2016.
Lenovo being the only PC vendor in Top 5 moved up to 3rd position in Q1 2016 with a market share of 13.6 percent. Lenovo’s Q1 2016 shipment grew at 30.5 percent over the same period last year while dipped marginally over Q4 2015. While commercial segment continued to drive volumes for the vendor, Lenovo’s new product Phab saw some healthy shipments in consumer segment.
Micromax slipped to fourth place as shipments dip further in Q1 2016 by 27 percent over previous quarter to hold the market share of 11.3 percent. However, Micromax managed to post 16.2 percent growth over the same period last year owing to healthy contribution from its Laptab detachable.
iBall manages to be in top 5 with share of 8.7 percent in Q1 2016. iBall shipments dip approximately by 12 percentage both sequentially and year-on-year.
Tablet market in CY 2016 is expected to be stagnant in India but is likely to witness changing trends like healthy growth in commercial segment, migration to higher screen slate tablets and increase in adoption of 4G based tablets.
