Walt Disney Company has integrated Hulu within Disney+ in Latin America, marking a major milestone in the company’s global streaming strategy and signaling the complete phase-out of the Star+ brand. The integration, which took place in October, allows Latin American subscribers to access Hulu content directly within Disney+—without any price increase announced so far.
Unlike in the United States, where Hulu operates as a standalone platform or through bundled plans with Disney+, ESPN, and HBO Max, the Latin American rollout is a full integration under the Disney+ app. The move consolidates Disney’s regional streaming footprint and aligns with the company’s plan to unify its streaming platforms globally, Juliana Tartara, Marketing Analyst at Fabric Data Company, said in a research report.
Expanding Bundling Partnerships Across Regions
Disney+ continues to build partnerships in other markets through bundling deals. In Europe, Middle East, and Africa (EMEA), Disney+ is available through Atresplayer in Spain and as part of MagentaTV’s Mega Stream package in Germany, which also includes RTL Premium and Netflix Standard. In Poland, the service is distributed via Polsat Box Go.
In the Asia-Pacific (APAC) region, Disney+ offers bundles through Now Player in Hong Kong and StarHub in Singapore. In Japan, Australia, South Korea, and Taiwan, Disney+ maintains regional partnerships with local telecom and media platforms. In Malaysia, bundles are available under Disney+ Hotstar, while in India, distribution continues through Jio Hotstar — where Disney retains a partial ownership stake.
A global merger between Disney+ and Hulu is expected in 2026 to streamline operations and strengthen Disney’s competitive position in the international streaming market. Hulu will remain independent in Japan, where it operates under separate ownership.
Content Insights: Hulu Strengthens Disney’s Catalog
Disney+ in Latin America currently features more than 3,100 movies and series, while the U.S. version has around 3,000 titles, and Hulu adds another 3,400. Data indicates limited overlap between Hulu USA and Disney+ Argentina, with only about 700 shared titles—creating potential for an expanded combined catalog.
Within the Hulu hub on Disney+ in Latin America, approximately 91 percent of available titles are Hulu Originals, while 9 percent are licensed content. This demonstrates Hulu’s growing role as a source of exclusive, high-quality programming for Disney’s unified streaming strategy.
Among Hulu’s top-performing titles in the United States during September and October were Alien: Earth (2025, Hulu Original), Rick & Morty (2013), and Chad Powers (2025, Hulu Original).
Market Dynamics and Subscriber Impact
Before the integration, Star+ held about 7 to 8 percent of the subscription streaming market in Latin America, while Disney+ accounted for 9 to 10 percent. The merger is expected to boost Disney’s market share and improve efficiency across content management, marketing, and technology.
In the U.S., Hulu holds roughly 9 percent of total subscriptions, ranking third behind Netflix and Amazon Prime Video. For ad-supported plans, Hulu is the second-largest platform, with an 18 percent market share. Interestingly, research shows that 90 percent of Hulu households in the U.S. also subscribe to Netflix, and about half subscribe to Peacock, Apple TV+, or Paramount+.
Strategic Outlook
Hulu’s integration into Disney+ in Latin America marks a pivotal step in Disney’s global streaming roadmap. By consolidating platforms, simplifying user access, and enhancing content diversity, Disney is positioning itself for stronger subscriber growth and retention.
As Disney prepares for a full global merger of Disney+ and Hulu, the company continues to reinforce its leadership in the streaming market—leveraging partnerships, exclusive content, and an integrated user experience to deliver long-term value across its global audience.
Baburajan Kizhakedath
