By Telecom Lead Team: MACH, a provider of direct operator
billing, announced that Microsoft has extended its direct operator billing
agreement with the company.
As per the extended agreement, MACH integrates with
Microsoft’s new commerce platform, opening the way for operators to connect to
the Microsoft Marketplace through its direct billing gateway.
MACH Direct Billing Gateway was launched in response to
the need for a more effective billing mechanism for apps commerce.
The agreement sees MACH deliver direct operating billing
services to Windows Phone users on TELUS’s network in the strategic Canadian
market, enabling frictionless apps payments with the charge for the app being
placed on the subscriber’s phone bill.
By connecting to Microsoft’s new Commerce Platform
through MACH, operators will benefit from an easier integration process and
access to the Microsoft Marketplace, securing them a faster time to market and
enabling them to benefit from ongoing revenue shares sooner.
While the frictionless billing experience for users that
MACH’s Direct Billing Gateway provides, will enable increased sales conversions
on Microsoft’s Windows Phone Marketplace, stimulating the apps economy for both
the software provider and operators, while allowing developers and merchants to
maximize revenues.
Direct operator billing is a popular feature among
Windows Phone customers because it makes purchasing the latest apps and games
quick and easy. MACH’s solution is now integrated with our new Commerce
Platform bringing simple direct billing to TELUS subscribers in Canada,” said
Todd Brix, senior director, Windows Phone Marketplace.
Direct operator billing is the future of payments for
apps and digital goods. It provides online merchants and content providers with
a range of potential features, including frictionless purchase, real-time
charging, flexible pricing points as well as direct refund capabilities,” said
Charles Damen, vice president Mobile Billing and Payments, MACH.
Offering a sophisticated and direct billing method than
credit cards, PSMS or WAP billing, MACH’s Direct Billing Gateway creates a
simple to use frictionless buy process, making it easier than ever for mobile
subscribers to purchase apps and digital content, so maximizing the revenue for
app stores and content providers.
