SK Telecom and Sinclair ink JV to tap broadcasting market

SK Telecom and Sinclair Broadcast announced their venture to tap the global broadcasting solutions market.
SK Telecom and Sinclair BroadcastThe joint venture company will develop innovative broadcasting solutions based on ATSC 3.0, the next-generation broadcast transmission standard, with the aim to commercialize the solutions for the first time in the U.S. market in 2019.

Park Jung-ho, CEO of SK Telecom and Chris Ripley, CEO of Sinclair, signed the joint venture agreement. Both SK Telecom and Sinclair did not reveal financial details or investment plans.

ATSC 3.0 will support several advancements including mobile viewing, 3D television, 4K Ultra High Definition (UHD), high dynamic range (HDR), high frame rate (HFR), and wide color gamut (WCG) picture quality, as well as immersive audio.

ATSC 3.0 enables data communications in broadcasting bands. It will support two-way communication between broadcasting companies and user’s smartphone/vehicle/TV by recognizing user’s personal IP address.

The broadcasting solutions based on ATSC 3.0, which enables data communications in broadcasting bands, will assist operators to generate revenue from new services such as personalized advertisement and in-vehicle terrestrial TV broadcasting and map updates, said SK Telecom.

Latest

More like this
Related

What’s the latest content strategy of streaming platforms for audience?

Streaming platforms are leaning heavily on adaptations of books,...

Netflix faces €4.75 mn fine for flawed data strategy and GDPR violations

Netflix, the global streaming giant, is under scrutiny after...

Strategic focus for media and entertainment recovery in 2025

Maria Rua Aguete, Head of Media and Entertainment at...

Why Prime Video is behind Netflix in Latin America

Prime Video is a strong contender in the Latin...