Boost Mobile, the nationwide wireless carrier, has announced a comprehensive strategy centered around 10 key focus points to enhance its market position against rivals such as AT&T, Verizon, and T-Mobile.
Hamid Akhavan, CEO and president of EchoStar, Boost Mobile’s parent company, detailed several initiatives aimed at attracting more customers and simplifying the wireless experience.
“Boost Mobile is providing a compelling new choice in wireless,” said Sean Lee, SVP of Consumer Product and Marketing for Boost Mobile. “We offer transparent, straightforward plans starting at $25 a month on a single line and an extended portfolio of devices for all consumer needs.”
Brand Repositioning and Digital Enhancement: Boost Mobile has revamped its brand and introduced an improved digital purchasing experience to better serve its customers.
Unified Service Offering: The company now uniquely offers both prepaid and postpaid mobile services under a single brand, distinguishing itself in the market.
Competitive Pricing: Boost Mobile’s Unlimited plans are available for $25 per month, price-locked forever for customers who sign up with autopay. This is a stark contrast to competitors who often offer their best prices on the third or fourth line of an account.
Nationwide Coverage: With access to more towers than any other carrier, Boost Mobile provides coverage to 99 percent of the country.
Risk-Free Trial: A new 30-day money-back guarantee allows new customers to test Boost Mobile’s 5G network without risk, showcasing the network’s speed and reliability.
Transparent Plans: Boost Mobile emphasizes transparent pricing, allowing customers to select the services they need and save money compared to other carriers, which often include unwanted extras in their plans.
New Online Plans: Four new wireless online plans are available, starting at $25 a month for unlimited 5G, with no hidden fees or trade-offs.
Customizable Add-Ons: Customers can enhance their plans with additional services such as international coverage options and Boost Protect, which includes AppleCare Services for iPhone.
Boost Family Guard: This new management app lets customers monitor device usage for up to 10 users, limit screen time, track locations, and more, providing enhanced control for account holders.
Unified Brand Identity: Boost Mobile is integrating Boost Mobile and Boost Infinite under one umbrella, symbolized by a new logo featuring the infinity symbol. This represents the combination of the best prepaid and postpaid services and reflects Boost Mobile’s commitment to evolving with its customers’ needs.
Boost Mobile’s cloud-native Open RAN 5G network technology ensures that consumers have access to fast 5G speeds and the latest network innovations. With these initiatives, Boost Mobile aims to simplify the wireless market and provide greater value and choice to its customers.
Baburajan Kizhakedath
