India wearables market share

The India wearables market achieved growth of 66 percent year-over-year and 40 percent quarter-on-quarter to one million units in Q2 2018.
India wearable market share 2018
Companies shipped high numbers of wearables before the implementation of standard norms by the Bureau of Indian Standards (BIS) for the wearables category in India – triggering the growth.

Wristbands accounted for almost 90 percent of the shipments. Watches with wearable computing grew 34 percent sequentially on back of new launches and affordable finance schemes in the channel.

Apple has emerged as the leader in smart watch category with one out of every three watches sold in India during the quarter belongs to this company.

Xiaomi maintained its leadership of the market with 46 percent market share and 31 percent quarter-over-quarter growth.

GOQii remained at second position with 74 percent annual growth and 36 percent sequential growth in its shipments.

Titan with its Fastrack’s Reflex achieved 56 percent sequential increase in its shipments and maintained its position. Its shipments fell 45 percent in annual growth as it channelized its inventory before launching new devices to the market.

Fitbit replaced Fossil as the fourth largest wearables company as its shipments quadrupled in Q2 compared to the previous quarter.

Lenovo secured a position in the top five after three quarters. Lenovo launched three models to strengthen its position in the fitness band category.

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