Verizon has retained its position as the most valuable telecoms brand of 2022, according to the latest report by brand valuation consultancy Brand Finance.
The most valuable telecoms brand of 2022
#1 Verizon
#2 Deutsche Telekom
#3 AT&T
#4 China Mobile
#5 NTT
#6 Xfinity
#7 Spectrum
#8 Vodafone
#9 Orange
#10 China Telecom
The brand value of Verizon increased 1 percent to $69.6 billion.
Verizon faced brand challenges with the deployment of 5G infrastructure services creating concerns about the potential impact on aircraft. However, Verizon has overcome the technical issues and is further growing its brand in using wireless technology to deliver high-speed internet services into homes taking on wired competitors.
Deutsche Telekom’s brand value increased 18 percent to $60.2 billion and has become the second-most valuable telecoms brand in the world. Deutsche Telekom, which owns T-Mobile US, has beaten AT&T. AT&T’s brand value fell 8 percent to $47 billion.
Deutsche Telekom is moving to consolidate its brands globally by introducing a new logo which has the potential to unify its T branding across both its T Mobile and Deutsche Telekom divisions internationally. Initially, the letter T will dominate digital channels and sponsorships, with the eventual deployment of T collateral into physical buildings and retail outlets.
