Australian telecom operator Telstra has demonstrated Ericsson’s LTE broadcast solution in a stadium environment.
As part of the demonstration, Telstra broadcast three dedicated streams of content – live coverage, highlights and statistics- of the Australia vs England T20 cricket match to participants.
By using a specially designed application and an LTE Broadcast-enabled device, participants could select the content, Ericsson said in a statement.
Last week, Korean telecom operator KT, Samsung and Qualcomm announced the first launch of LTE Broadcast in Korea.
Samsung Galaxy Note 3 users in select areas of Korea watched high-definition television on their mobile devices. Using the new Olleh LTE Play application from KT and Samsung, consumers to KT’s LTE Advanced service will receive two channels of Olleh TV Mobile without any data fee.
This service platform is based on Qualcomm Technologies’ LTE Broadcast Solution, which includes broadcast middleware, a software development kit (SDK) and the eMBMS-enabled Qualcomm LTE Advanced chipset.
Mike Wright, executive director for Networks, Telstra said: “Instead of requiring around 2GB of data per user to stream one content channel of the game, we were able to serve all LTE Broadcast users, with 3 concurrent streams requiring a total of around 6GB for the entire broadcast.”
Without LTE Broadcast, each user would receive an individual data stream for the content and the quality would be dependent on the number of users in the cell area.
Ericsson’s latest Mobility Report predicts that video traffic in mobile networks will grow by around 55 percent annually until 2019.
