Wynk Music, the music app from Bharti Airtel, has become the most downloaded music app in India on Google Play Store since December 2015.
Wynk Music has crossed 25 million downloads since its launch in September 2014 and it plays over 15 million songs per day to customers. 60 percent of Wynk Music installs are non-Airtel customer, making it one of the largest carrier agnostic platforms from a telecom network operator globally.
Wynk Music application
# Sep 2014: Wynk Music launched in India; crosses 1 lakh downloads in 4 days
# Feb 2015: Crosses 5 million app downloads
# Jun 2015: Launches Data Save Mode
# Nov 2015: Crosses 12 million app downloads
# Jan 2016: Introduces MP3 Player Function- Plays Local MP3 files
# Jul 2016: Launches the Wynk Music mobile site www.wynk.in/music
# Jun 2016: Crosses 15 million songs played in a day
Users spend an average of over five hours per month on Wynk Music, which also makes it one of the stickiest music apps in India.
“The combination of growing smartphone penetration and proliferation of mobile internet in the country has given a significant push to the uptake music streaming, particularly amongst younger audiences who look for quality content on the go,” said Kartik Sheth, CEO of Wynk.
The app has music from over 500 labels and offers curation across 12 regional languages. It offers ad-free experience to users. Wynk Music has streaming partnership rights with nearly all content providers and labels in the industry.
Features such as the Data Save Mode with 2G optimisations help stream Wynk music seamlessly on a 2G network, and let users save up to 70 percent of data.
