Telecom operator Bharti Airtel announced the appointment of Raj Pudipeddi as director – Consumer Business and chief marketing officer (CMO).
Raj Pudipeddi, part of Airtel India team with responsibility for driving market share, strengthening the Airtel brand and driving customer centric innovations, will report to Gopal Vittal, MD and CEO (India), Bharti Airtel.
“In line with our philosophy to bring on board the best of talent from across the globe, I am delighted at the appointment of Raj to lead our Consumer Business,” said Gopal Vittal said.
Raj Pudipeddi has over 22 years of work experience with Procter & Gamble, a global consumer products company across various functions and geographies.
In his last role as Vice-President – Oral Care (North America), he led a team across functions and sites, including manufacturing plants with P&L responsibility for a multi-billion business.
Prior to this, Raj Pudipeddi was the general manager for Latin America and managed multiple categories across countries while dealing with challenges of competition, currencies and other turbulent factors.
Earlier, as country manager in Philippines, Raj Pudipeddi led the turnaround of operations through a deployment of a new go-to-market strategy.
Between 2000 and 2010, Raj Pudipeddi worked in the USA on various category roles including Paper and Family Care. Raj Pudipeddi also had a two year assignment as associate director in Procter & Gamble’s global Wal-Mart team, with responsibility for managing the relationship with their biggest customer with sales of over $7 billion.
Raj Pudipeddi is an engineering graduate from Andhra University and completed his MBA from Indian Institute of Management – Lucknow.
