Networking vendor Cisco announced Mobility IQ, a mobility software as a service (SaaS) analytics solution, at Mobile World Congress (MWC 2015).
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The SaaS solution, hosted on Cisco Cloud Services, provides real-time insights across Wi-Fi, 3G and LTE network activity assisting telecom service providers to capitalize on new business opportunities and deliver better customer experience.
Mobility IQ enables telecom service providers to offer new differentiated mobile services to their customers, while achieving better operational efficiency.
Cisco said Mobility IQ helps optimize performance and identifies problem areas that can save money and provide higher customer satisfaction.
This apart, Mobility IQ enables delivery of the right experience and the right services at the right moments – offering additional value to existing offerings, such as managed services.
By providing business customers such as venues, retailers and transport hubs real-time, actionable information about customer and end-user trends, Mobility IQ enables businesses to make informed commercial decisions.
Sheikh Saud al Thani, CEO, Ooredoo, said: “Our strategy of deploying Wi-Fi alongside our cellular networks is a major first step. Deriving knowledge from the network is the next key aspect of helping our consumers and business partners excel in their business outcomes.”
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