Spreadtrum targets India, China with new single-core smartphone platform

Spreadtrum on Tuesday it is targeting emerging telecom markets with new single-core smartphone platform.

Spreadtrum Communications has unveiled its next generation single-core smartphone platform for WCDMA, TD-SCDMA and EDGE, which integrates a Cortex-A7 CPU running at speeds up to 1.2GHz as well as GPS, Wi-Fi, Bluetooth and FM.

It will target emerging telecom markets like India and China with the new single-core smartphone platform.

This kind of integration and better device performance is designed to reduce the cost of entry-level smartphones while enhancing the user experience.

Leo Li, chairman and CEO of Spreadtrum Communications

Leo Li, chairman and CEO of Spreadtrum Communications, said: “By integrating connectivity, we are able to bring down the device cost for our customers which can help further improve end-market retail prices. This can help further open up mass market demand globally.”

According to U.K. research firm Mediacells, consumers in India and China will purchase more than 500 million smartphones in 2014, accounting for half of the total units that will be sold globally. Of these, more than 400 million consumers will be buying their first smartphone, underscoring the importance of entry level smartphones in these regions.

In 2014, the number of mobile internet users in the developing world will overtake those in the developed world for the first time.

Spreadtrum is introducing three new chipsets with the launch of its next generation single-core smartphone platform.

The SC7715, which is sampling now, is a single-core WCDMA smartphone chipset with integrated connectivity, supporting WCDMA/HSPA+ and EDGE/GPRS/GSM standards. It integrates a single-core Cortex-A7 CPU running at speeds up to 1.2GHz, a Mali 400 GPU for high performance graphics, as well as GPS, WiFi, Bluetooth and FM functions. The chip also supports up to a 5 megapixel camera, 720p video and display resolution up to WVGA.

Spreadtrum is also sampling its next generation single-core EDGE smartphone chipset (SC6815) and will release a similar platform for TD-SCDMA (SC8815) in the second quarter.

editor@telecomlead.com

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