IDC and Canalys have shared the growth trends in the global smartphone market for the second quarter of 2024.
Canalys said the global smartphone market achieved 12 percent growth in shipment, reaching 288 million units in Q2 2024.
IDC said global smartphone shipments increased 6.5 percent to 285.4 million units in the second quarter of 2024.
Smartphone leaders
According to Canalys report, Samsung has 18 percent share against Apple (16 percent), Xiaomi (15 percent), Vivo (9 percent), and TRANSSION (9 percent).
According to IDC report, Samsung has 18.9 percent share against Apple (15.8 percent), Xiaomi ( 14.8 percent), Vivo (9.1 percent), and Oppo (9 percent).
Samsung has shipped 53.9 million smartphones against Apple 45.2 million iPhones, Xiaomi with 42.3 million, Vivo 25.9 million, and Oppo 25.8 million, according to IDC report.
Analyst quotes
Amber Liu, Research Manager at Canalys, said: “Since early 2024, easing inflation in emerging markets across Asia-Pacific, the Middle East, Africa and Latin America has stimulated shipment growth in the mass-market price segment.
Companies, including Xiaomi and TRANSSION, are actively promoting product upgrades to capitalize on these opportunities. Meanwhile, HONOR, OPPO and vivo are focusing their expansion outside Mainland China this year as competition in the domestic market is heating up.
Nabila Popal, research director with IDC’s Worldwide Tracker team, said: “There is lots of excitement in the smartphone market today thanks to higher average selling prices (ASPs). Gen AI smartphones are forecast to capture 19 percent of the market with 234 million shipments this year.
Will Wong, senior research manager for Client Devices at IDC Asia Pacific, said: “Some OEMs took a less aggressive move in 2Q24 amid the BOM costs pressure, which prompted the companies to refine the product specs or pricing to ensure profitability.”
Forecast
IDC expects a very positive and interesting second half of the year with a tight race among the leading OEMs.
Baburajan Kizhakedath
