To strengthen its present in smart phone market in India, Nokia has launched
the Lumia 800 and Lumia 710, Windows Phones in the country.
Nokia
is positioning the Lumia 800 as its Windows Phone flagship and the Lumia 710 as
the budget Windows Phone offering, according to NDTV.
No official India price was announced but expect the Lumia 800 to cost Rs
32,000 and the Lumia 710 about Rs 20,000 (based on international prices). The
phones will be made available mid December.
Nokia will also redesign 5000 outlets in India, a first of its kind activity
for the Indian market. With the launch of the Windows Phones, there will be 750
India centric apps available in the marketplace.
“Our aim is to strengthen our presence in the smart phone space in India.
The demand for smartphone in the wake of 3G services update is growing,”
said D Shivakumar, MD, Nokia India.
The launch comes at a time when Nokia’s market share in the smartphone segment
has slipped to 32.3 percent in July-September 2011, compared with 65 percent in
the year-ago period, according to Canalys data. Samsung’s share during the same
period has soared to 31.1 percent from 5.6 percent, according to a report in
Economic Times.
The Lumia 800 features a premium polycarbonate uni-body design, a 1.4 GHz
Qualcomm Snapdragon processor, 512 MB of RAM, a Clear Black AMOLED display with
a WVGA resolution of 800×480 and an 8 megapixel camera with Carl Zeiss optics.
The phone also features 16GB of internal storage as well as a unique curved
glass display.
As the budget option, Lumia 710 drops the premium construction of the Lumia 800
and features a basic plastic construction. Besides this, it has a cheaper WVGA LCD
display and a 5 megapixel camera. The internals of the Lumia 710 are very
similar to the Lumia 800 with both phones carrying a 1.4 GHz processor.
Besides all these hardware specs, Nokia has added its services to the Windows
Phone software, which include Nokia Drive, Nokia Maps and Nokia Music. These
services are exclusive to Nokia Windows Phone devices and are the fruition of
Nokia’s partnership with Microsoft.
By Telecomlead.com Team
editor@telecomlead.com
