Independent telecoms analysis firm Ovum forecasts a boom
in telepresence market, growing at a compound annual growth rate (CAGR) of 19.5
percent from 2011 to 2016 and the spending will hit $1.1bn in 2016.
Many companies new to the technology will soon be making
large purchasing decisions. In a new report, Ovum explores the competitive
dynamics within that telepresence market.
Businesses will face a difficult task in deciding on the
right vendor in a particularly rapidly changing supplier marketplace. They may
return to their legacy video conferencing vendor for telepresence or look to
new-breed video specialists. They might make the choice as a stand-alone
decision or as part of a broader enterprise communication strategy,” said Ian
Jacobs, Ovum principal analyst and co-author of the report.
Businesses are increasingly adopting enterprise-grade
telepresence. The report helps businesses select telepresence providers based
on the strength of their technology, their impact on the market, and the user
experience of the product.
Ovum advises that organizations must do a good deal of
self-assessment and explore many choices. They must understand the reasons for
the deployment of video, and what business issues the technology will solve.
Once businesses have identified their goals, they must consider what features
they require from a telepresence vendor.
The good news is that telepresence products and services
are now technologically mature, and offer a range of productivity-enhancing
features and collaboration tools,” Jacobs added.
By Telecomlead.com Team
