Indian devices maker Intex Technologies has launched Cloud Breeze 3G smartphone for Rs 3,999 in the country.
Bharti Airtel, Idea Cellular, Vodafone, Reliance Communications, Tata Docomo, Aircel, BSNL and MTNL are India’s top 3G telecom service providers.
Intex Cloud Breeze smartphone, one of the budget 3G smartphones announced in India, features a 5-inch display that has protection from Corning Gorilla Glass 3. The smartphone has a weight of 153 grams.
Intex Cloud Breeze has a 1GB RAM, 1.2GHz Dual Core processor Mediatek chipset and Android KitKat 4.4 OS. The smartphone’s 2300mAh battery provides a talk-time of 4-6 hours and standby time of up to 20 days, said Intex.
Available in black color, Intex Cloud Breeze comes with a 5MP rear camera with LED Flash and a 2MP front camera.
The 3G smartphone has an in-built 8GB ROM with an expandable memory of up to 32GB.
Meanwhile, IDC India released India Smartphone City Level Research. Intex is at 4th position in Q4 2015 in the top 30 cities, with a wide and affordable range of smartphone models under $100 price segment which is generating huge volumes for the channel partners with increased visibility and reach in tier 2 and 3 markets in India.
In Q4 2015, Intex fell to the fourth position in the Indian smartphone market. The drop in ranking is despite 40.9 percent increase in smartphone shipments in Q4 2015. 3G based devices in sub-$100 segment contributed to Intex’s smartphone growth. IDC noted that the vendor has limited portfolio of LTE based devices currently but is expected to launch a slew of 4G models in the coming quarters to gain share in this category.
Vina Krishna
editor@telecomlead.com
