Mobile security a concern for South Korean Smartphone users

 

Nearly half (47 percent) of South Koreans polled intend
to purchase a smartphone within the next six months, according to the results
of a consumer survey conducted this year among 1000 South Koreans by ABI
Research.

 

South Koreans already own an average of 1.6 mobile
devices each, and are among the world’s must enthusiastic consumers of new
mobile technologies, upgrading their devices frequently.

 

South Koreans are keen adopters of mobile money services, using mobile devices to do banking (a very high 69 percent of
respondents), and pay bills (40 percent). Curiously, though, most South Koreans
have little confidence in the security of their mobile phones: only 7 percent
believed they were completely or very secure, while 59 percent rated security
as low or nonexistent.

 

Either they rationally accept heightened risk as the
price of engaging in activities they find useful, or, like many of us, would
rather not think about it,” said Neil Strother, practice director of ABI Research.  

 

Nearly 45 percent of those polled reported having
clicked on a mobile advertisement at least once; of those, 40 percent received
a coupon as a result, and a significant 27 percent actually downloaded or
purchased content as a result,” Strother added.


By Telecomlead.com
Team


editor@telecomlead.com

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