IM (Instant Messaging) traffic size will be 63 trillion messages worth over $3 billion in revenues by 2018, said Juniper Research.
The report said Far East & China will generate the most traffic across all mobile messaging formats, throughout the forecast period.
Also read: OTT impact reflects in Idea Cellular, Airtel fourth fiscal quarter 2014 revenues
Mobile operators are losing out as their customers switch to OTT messaging platforms. MNOs have reacted by aggressively bundling messaging into cheaper deals for users, squeezing their messaging ARPU and, subsequently, total revenues.
Juniper Research said A2P SMS (Application-to-Person) market size will be worth almost $60 billion by 2018 against $55 billion in 2013.
The report – Mobile Messaging Markets: IM, Social, SMS, MMS, Email, RCS/RCS-e – found that A2P SMS would see growth both in terms of traffic and revenues over the forecast period.
Organizations such as financial services or ticketing providers are utilizing SMS as the most secure and reliable option for A2P communications.
