Cosmote Telekom is strengthening its leadership in Greece’s digital transformation market through a partnership with Ericsson focused on advanced 5G Standalone deployment and Fixed Wireless Access expansion. The initiative demonstrates how telecom operators can use next generation wireless infrastructure to improve broadband accessibility, increase customer satisfaction, and create scalable revenue opportunities.
Through its Cosmote 5G WiFi service, the operator is delivering high speed broadband connectivity across rural and underserved communities where traditional fiber deployment remains difficult because of Greece’s mountainous terrain and scattered islands. The project highlights how advanced wireless broadband can support national digitalization goals while improving operational efficiency and long-term network competitiveness, Ericsson said in a case study.
Operator Achievement: Cosmote Telekom Expands High Speed Broadband Across Greece
The deployment represents one of the most important broadband expansion initiatives in Greece’s telecom sector. Cosmote Telekom launched the service in early 2025 using Ericsson powered 5G Standalone architecture capable of delivering speeds of up to 300 Mbps. The operator surpassed 65,000 subscribers by the first quarter of 2026, highlighting strong market demand for premium wireless broadband services. The rapid subscriber growth reflects increasing consumer preference for reliable and flexible internet solutions capable of supporting modern digital lifestyles.
By leveraging Ericsson’s radio and core network technologies, Cosmote Telekom has transformed 5G from a traditional mobile service into a premium broadband platform supporting households, enterprises, and educational institutions. The deployment also strengthens the operator’s position as a leading digital infrastructure provider in Greece while supporting nationwide broadband expansion and digital transformation objectives.
Consumer Benefits: Faster Connectivity and Digital Inclusion for Rural Communities
Consumer benefits remain central to the deployment strategy. Rural consumers who previously depended on outdated DSL infrastructure can now access high speed broadband services capable of supporting video streaming, online gaming, remote work, cloud applications, and virtual education platforms. Faster internet connectivity improves productivity, enhances entertainment experiences, and enables users to participate more effectively in digital economies.
The service also provides improved network reliability and reduced latency, helping customers enjoy consistent performance during periods of heavy usage. Businesses operating in remote regions benefit from stronger access to e-commerce platforms, digital payment systems, cloud collaboration tools, and online customer engagement channels that support long term commercial growth.
The initiative also delivers measurable social impact through education connectivity improvements. Nearly 600 remote schools and approximately 19,500 students are expected to benefit from improved broadband access enabled by the deployment. Schools can use digital classrooms, interactive educational content, and virtual learning platforms that improve learning opportunities for students living in geographically isolated communities.
Innovation in Technology Deployment: 5G Standalone and Network Slicing Drive Transformation
Innovation in technology deployment remains a defining characteristic of the project. Ericsson’s 5G Standalone architecture enables Cosmote Telekom to create programmable and scalable network environments optimized for broadband performance, reliability, and low latency.
A major differentiator is the use of network slicing technology, which allows dedicated network resources to be dynamically allocated according to user requirements and application demands. This capability ensures stable service quality even during periods of network congestion while supporting premium broadband experiences for residential and enterprise customers.
Ericsson’s cloud native infrastructure and automation capabilities also improve operational efficiency, network flexibility, and service scalability for future digital applications. The deployment demonstrates how telecom operators can move beyond basic connectivity services and create differentiated digital offerings using advanced 5G technologies.
Technology Leadership Team Supports Strategic Network Evolution
The deployment reflects strong collaboration between the technology leadership teams at Cosmote Telekom and Ericsson. Nikos Freris, Consumer Fixed Product Marketing Director at Cosmote Telekom, emphasized the operator’s commitment to expanding reliable broadband connectivity nationwide.
Maria Daskalou, Technical Tribe Officer at Cosmote Telekom, highlighted the importance of using advanced 5G technologies to overcome Greece’s infrastructure challenges and improve broadband accessibility across remote communities.
Konstantinos Chatzimichail, Head of Networks at Ericsson Hellas, described the project as a scalable model for operators seeking premium Fixed Wireless Access monetization opportunities. Spiridoula Sotiropoulou, Sales Director at Ericsson Hellas, reinforced the importance of long-term collaboration in driving telecom innovation across Greece.
Strategic Vendor Partnership Strengthens Long Term Growth
The partnership further strengthens Ericsson’s position as a leading global vendor supporting telecom operators with cloud native architectures, programmable networks, and advanced automation capabilities. For Cosmote Telekom, the deployment aligns with a long-term strategy focused on nationwide connectivity expansion, improved customer experience, and sustainable revenue growth through advanced broadband services.
As telecom operators globally search for cost effective alternatives to large scale fiber deployments, the Cosmote Telekom and Ericsson partnership demonstrates how 5G Standalone and Fixed Wireless Access can deliver measurable commercial success, improved digital inclusion, stronger consumer benefits, and scalable transformation across underserved markets worldwide.
Conclusion
The deployment positions Cosmote Telekom as a benchmark operator for rural broadband innovation in Europe. By combining Ericsson’s advanced 5G expertise with customer focused connectivity strategies, the operator is creating a future ready digital ecosystem capable of supporting enterprises, public institutions, students, and households. The initiative demonstrates how strategic vendor partnerships can accelerate inclusive national digital transformation while creating long term value for consumers and the telecom industry.
SHAFANA FAZAL
