Glam Media, a vertical social content platform company
with the largest online global reach for women, announced its acquisition of
Ning, an online platform for building social websites, including more than
100,000 custom branded fan sites.
Ning is the clear leader for creating custom social
websites and communities. Acquiring Ning adds a natural extension to our social
media platform, new distribution channels and a talented Silicon Valley team,
all of which support our aim to connect brands with engaged, passionate
audiences,” said Samir Arora, chairman and CEO of Glam Media.
Since launching the first social blog community in 2005,
Glam Media has experienced tremendous success, growing from just seven
publishers and 12 authors to more than 2,500 publishers and 4,000 authors
globally today.
The company has trusted relationships with more than
1,000 leading brand advertisers and is a Top 10 web property with more than 85
million monthly unique visitors in the U.S. and more than 200 million globally.
Combining Ning’s world-class technology and deeply
engaging social platforms with Glam Media’s super premium advertising solutions
and reach will accelerate the company’s vision of bringing brand marketers
online by helping them to engage with passionate social communities across all
digital mediums.
Glam Media together with Ning
will set the standard for the future of media by providing their clients with
the reach of portals, the deep connections and interests of Facebook, and the
influence of trusted conversations.
Social media is transforming the way brands are reaching
their audiences. The Ning platform and its Network Creators, combined with the
power of Glam’s advertising solutions, will ignite the delivery of our Brands+Social
integrated programs at significant scale,” said Fernando Ruarte, CTO & EVP
Platform & Products at Glam Media.
Together, Glam and Ning will address important
challenges that currently exist for marketers by enabling social
media-activated brand campaigns to run in contextual environments that go
beyond the few large social networking sites that exist today,” Ruarte added.
Glam Media recently announced the launch
of GlamMobile, a full-scale mobile advertising, content and social platform
that allows brand advertisers to engage with passionate audiences across
popular lifestyle verticals on mobile devices.
Additionally, the company is announcing the availability
of GlamEnable, a new platform that provides publishers with the ability to
develop robust sites for the mobile Web and create native applications for iOS
and Android mobile operating systems (OS).
By Telecomlead.com Team
editor@telecomlead.com
