Delta Air Lines announced that it introduced new
in-flight entertainment options for customers as part of its $2 billion
investment in the flying experience.
The additions include Delta Connect, a new in-flight
portal that will be available exclusively to all customers using Wi-Fi on Delta
aircraft; wireless movies and television on demand on Boeing 757-300 aircraft;
and a more user-friendly design for Airbus A330 in-flight entertainment systems
that include more content choices.
Delta Connect is a new in-flight Wi-Fi portal developed
jointly by Delta and its on-board wireless provider Gogo. It will offer an
expanded range of free content for Delta customers such as more choices for
entertainment and shopping as well as flight and destination information.
Customer demand is evolving every day and Delta is ahead
of the game, delivering on customer preferences as it relates to technology and
innovation,” said Bob Kupbens, Delta’s vice president – eCommerce.
Whether through our mobile apps, Wi-Fi on soon to be
more than 800 aircraft or a more comprehensive and customer-friendly delta.com experience, Delta is
delivering,” Kupbens added.
Delta
also launched a new feature through on-board Wi-Fi: entertainment on demand.
Entertainment on demand will be available on all 16 of Delta’s Boeing 757-300
aircraft. Choices will include an introductory price for television programming
starting at $.99 and movies available for $3.99 from major Hollywood studios.
The programming also offers an added benefit. Rentals
will remain accessible on the customer’s personal device for viewing after
landing for at least 24 hours after their flight.
Customers flying on Delta’s total fleet of 32 Airbus A330
aircraft will experience a redesigned in-flight entertainment experience with
more entertainment choices by the end of 2011.
The new system includes offers easier navigation, 150
percent more movies and more television, music and games offerings. A new
feature includes a Delta Sky Kids section that offers family-friendly content
designed with young travelers in mind.
The Wi-Fi and in-flight entertainment enhancements are
the latest in Delta’s previously announced plan to invest more than $2 billion
in enhanced global products, services and airport facilities through 2013.
By Telecomlead.com Team
editor@telecomlead.com
