MobiQuest, an enterprise
mobility solutions company, announced its mobile loyalty product, M’Loyal has
engaged more than 5 million retail consumers across India with their favourite
brands.
Gini n Jony, VLCC, Forever
New, Mochi and many other leading brands have adopted digital and social media
to engage consumers. M’Loyal is helping these brands in engaging with their end
customers.
Mobile coupons are an
integral part of a mobile loyalty platform.
Coupon redemption figures
have seen a huge jump. Some of the brands in our network are seeing 21-24
percent redemption rates. The retail brands have realised the potential
of this tool so as the end consumers. So we foresee a exponential growth as
well,” said Sabina Kamal, COO of MobiQuest.
Digital, mobile and social
media converging together is a very strong strategy for consumer mapping and
allows the much needed one-one interaction.
“Indian retail industry is
fast adopting technology to scale up operations and understand the consumer.
With mobile penetration increasing every day, mobile phone is an ideal tool for
customer acquisition, retention and engagement. Acquiring customer information
and tracking purchase behaviour is key to the growth of a retail brand,” said
Vineet Narang, CEO, MobiQuest.
By Telecomlead.com Team
editor@telecomlead.com
