IT services vendor Infosys will supply interactive TV apps on the Orange Livebox Play to better IPTV customer experience.
The Bangalore-based Infosys said the TV apps will be powered by Infosys DigitizeEdge, an integrated digital asset and experience platform for TV operators, media companies, advertisers and content publishers.
Infosys said DigitizeEdge, cloud-based platform, will enable Orange to deliver contextual over-the-top (OTT) services via TV apps, to better viewer experience and interaction with their TV.
The platform will customize content for Orange’s viewers in France.
Infosys DigitizeEdge has partnerships with digital media companies such as Popular Science, Motor Trend, Space.com, Visible Body, Entrepreneur and Wright’s Media.
Rajesh K Murthy, global head, Energy and Telecom, Infosys, said: “We are seeing traditional pay-TV providers as well as telecommunication and cable firms, continuously looking to provide web-based services on existing TVs.”
Integrating TV with Internet content services will allow Orange to enhance experience to their customers.
