Indian telecom service provider Tata Docomo on Monday announced the launch of a service that allows customers to create their own 10-digit mobile number.
Mobile subscribers can create a number based on preference for existing numbers, birth dates, favorite numbers or anything simple to remember by walking into any Tata Docomo brand store.
Sandeep Singal, head – Branded Retail & Strategic Distribution, Tata Teleservices, said: “With this new service, our customers can create personalized phone numbers. This is an industry first.”
A recent survey found that customers are willing to pay 20 percent more than standard equivalents for customized products.
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