Indian telecom operator Vodafone Idea (Vi) has celebrated the rollout of 100 network towers every hour.
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This milestone, as part of its ongoing ‘Be Someone’s We’ campaign, marks a significant step in Vi’s mission to enhance connectivity nationwide, even in the most challenging terrains.
Vodafone Idea’s mobile subscriber base fell to 212.4545 million in September 2024 from 214.0085 million in August 2024.
Vi has been accelerating its network expansion as part of its strategy to improve user experience. The addition of 100 towers every hour is a testament to its commitment to providing robust, high-speed connectivity to customers, bridging gaps in both urban and remote areas.
The latest phase of the ‘Be Someone’s We’ campaign reinforces this mission by showcasing how Vi enables connections and fosters togetherness, regardless of location. The campaign includes two relatable TV commercials (TVCs) that juxtapose urban and remote settings, highlighting Vi’s expanded network coverage in difficult terrains, such as hilly regions and underground metro stations.
Avneesh Khosla, CMO of Vi, said: “‘Be Someone’s We’ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity, ensuring that people remain connected and come together for their loved ones in little ways that go a long way.”
Rohit Dubey, Executive Creative Director at Ogilvy, said: “Crafting ‘Be Someone’s We, From Wherever You May Be’ was a creative challenge, balancing emotional resonance with Vi’s technological promise. This campaign reflects Vi’s dedication to delivering seamless connectivity, even in the most challenging areas.”
