Telecom operators’ Internet voice revenues (carrier OTT) will touch $20 billion by 2018, said Juniper Research.
These Internet voice revenues will be derived from new service propositions and bundles delivered through partnerships with stand-alone OTT service providers.
While OTT service providers have been successful in creating impressive user bases of mVoIP customers, many future revenue generating strategies are likely to involve traditional carriers that have a billing relationship with the end-user and guaranteed QoS.
Juniper Research’s Anthony Cox said: “OTT providers are turning to traditional carriers and vice versa. Together they are forming partnerships to create genuinely new service propositions, such as the ability to port a number across several devices.”
Stand-alone mobile VoIP players are becoming increasingly sophisticated in their service offerings and are developing more ways to monetise services. Meanwhile, VoLTE (Voice over LTE) will see widespread adoption among MNOs for the increased network efficiency it affords the operator, even though direct revenues will be low.
The report says standard circuit switched revenues will decline overall though this will be partially offset by new OTT revenues.
Juniper Research says Tango has emerged in the market for OTT mobile video calling though as a sector mobile video calling is still on the starting blocks.
Systems Integrators and software specialists such as Kineto and Amdocs will become increasingly important in creating OTT monetisation strategies for multinational operators.
