In the next round of cellular tariff war, American wireless major T-Mobile US today announced a $200 offer to “long-suffering” Sprint customers for switching.
T-Mobile says an enterprise with 100 employees can save $20,000 by switching from Sprint. T-Mobile says Sprint’s new LTE network is the slowest in the nation.
The company will also be announcing a slew of wireless offers to tap customers from AT&T and Verizon Wireless as well – in the coming weeks.
T-Mobile is directly targeting customers on Sprint’s Unlimited LTE plans. T-Mobile’s lowest price for Unlimited LTE is $45 per line for a family of four. Sprint’s Unlimited LTE plan could save nearly 30 percent by switching to T-Mobile. They get unlimited global data roaming and texting in more than 140 countries and free streaming movies with Binge On and more.
Sprint customers qualify for T-Mobile’s Carrier Freedom and up to $650 or more per line to cover Sprint’s early termination fees (ETFs) or the balance owed on your Sprint phone plan, with phone trade-in when you switch your number to T-Mobile.
John Legere, president and CEO of T-Mobile, said: “Those poor people have put up with the nation’s slowest and smallest LTE network, and their carrier throwing out a deal-of-the-month for everyone except them.”
Since last year, T-Mobile’s added more than a million square miles of super-fast LTE coverage. T-Mobile’s network now covers 304 million Americans.
Telecom analysts feel that T-Mobile needs to publicize that its LTE network can compete with AT&T and Verizon Wireless. The telecom network operator is making investment in LTE networks on its 700 MHz spectrum that increases indoor and suburban/rural coverage. T-Mobile also claims that Sprint’s LTE Plus does not promise superior 4G experience to American data subscribers.
“The Un-carrier needs to keep the pressure on Sprint as the latter promotes its LTE Plus network improvements with its latest cut your rate in half promotion,” said Susan Welsh de Grimaldo, director, Wireless Operator Strategies at Strategy Analytics.
Baburajan
editor@telecomlead.com
