By Telecom Lead Team: Mobile operators around the world
will miss out on more than $1.2 billion in additional roaming revenues in 2012
due to the prevalence of silent roamers” according to Syniverse.
The company calculated that more than 50 percent of
silent roamers do not use voice services and up to 70 percent do not use data
services.
The company said that such acts by the silent roamers represent
a total lost opportunity of more than $1.2 billion to mobile operators in 2012.
Syniverse has calculated a monthly average of
approximately 75 million unique outbound international roamers – subscribers
traveling abroad with the potential to use mobile devices.
Silent roamers are those international roamers who opt
either to minimize or to discontinue their use of mobile services while abroad,
generally due to fear of bill shock.
With international roaming rates declining and
anti-bill-shock measures arising in many markets, operators need to make it
easier and more transparent for subscribers to use mobile services confidently
while traveling,” said Jeff Gordon, president and CEO of Syniverse.
The company said that its Syniverse’s Real-Time
Intelligence solutions portfolio enable operators to target individual silent
roamers” who are traveling but use little-to-no services and provide those
subscribers with special offers to incentivize them to use their devices.
Additionally, real-time data can allow operators to
monitor network connectivity for roamers and make necessary adjustments before
any service issues are experienced by subscribers, ensuring first-class quality
of experience (QoE) and their continued satisfaction and loyalty as customers.
Our analysis shows that there is a significant amount of
money left on the table by end users who turn off their mobile services while
traveling. Operators have an opportunity to secure this revenue by identifying
silent roamers and reaching out to them in real time with compelling offers to
change usage behavior,” Gordon added.
