EE to acquire 58 smartphone retail stores from Phones 4U

Telecom service provider EE is set to buy 58 smartphone retail stores from Phones 4U.

EE said the deal, agreed with administrators PwC, would save 359 jobs.

EE is following the footsteps of Vodafone.

On Friday, Vodafone, one of the rivals of EE, decided to take over 140 of Phones 4U’s outlets.

Both EE and Vodafone did not announce financial details.

Phones 4U collapsed when it failed to reach deals with EE and Vodafone to sell their services.

Phones 4U relied on deals with EE and Vodafone to sell their services but both pulled out of negotiations to agree fresh contracts.

Phones 4U founder John Caudwell blamed the demise of the company on the ruthless actions of predatory” mobile phone networks, said a BBC report.

EE said its decision to end its relationship with Phones 4U was based on its strategy to focus on its own shops and cut out intermediaries.

With more than £200 million in debt, Phones 4U had operated more than 700 outlets and had almost 5,600 staff.

Administrators PwC confirmed last week that 628 employees at Phones 4U head office in Newcastle-under-Lyme are losing their jobs.

editor@telecomlead.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest

More like this
Related

Telenor Restructures Organization to Accelerate Telecom Growth, AI Strategy and EBITDA Expansion

Telenor has announced a major organizational restructuring aimed at...

BT Bolsters AI Automation and Fiber Monetization as Peak Network Investment Phase Ends

BT Group is entering a new phase of AI-driven...

Telekom Malaysia Q1 2026 Capex Falls to RM212 mn as Fibre Expansion and 5G Backhaul Investments Continue

Telekom Malaysia reported capital expenditure (Capex) of RM212 million...

TELUS to Invest $8 bn in Quebec as Part of $66 bn Canada-Wide Network and AI Expansion

TELUS has announced plans to invest more than $8...