Telecom Lead India: After Bharti Airtel, Aircel has begun offering video download for Rs 1.
Aircel has tied up with Techzone to access 20,000+ videos across more than 12 languages on a VAS platform.
Airtel is also offering video content for Rs 1. However, customers need to pay data charges for downloading video content.
Anupam Vasudev, CMO, Aircel, said, “With our focus on the youth who have a need to stay connected and updated at affordable prices, this unique VAS product will offer our customers the freedom to download videos at Rs 1.”
Video store@ Re1 enables mobile users to access videos on mobile via WAP or GPRS/2G/3G and download them on mobile handset at Re 1 per video. The service is available on both prepaid and post paid segments, Aircel said on Friday.
The video content at Video store@ Re1 covers over 12 languages including English, Hindu, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu and Malayalam amongst others.
Aircel will offer videos across 8 genres including bollywood, Hollywood, realty, lifestyle, music, comedy and more from a vast collection of 20,000+ videos.
The VAS content is compatible with mobile phone with GPRS/2G/3G, including feature phones.
There will be data charges. Aircel says the charges for browsing the portal is as per the data plans opted by the users
Aircel consumers can also share their video preferences on Facebook and Twitter. Techzone aims to add 800-1,000 videos/day to the existing video library.
Naveen Bhandari, MD, Techzone, said: “The increase in quality of delivery is expected to increase the video data consumption amongst the consumers. The pricing strategy of this VAS allows it to be a preferred choice of the masses.”
According to market research reports, total online video consumption in India has doubled in the past two years to 3.7 billion videos per month. The total online video audience in India has grown 74 percent to 54 million viewers, with the average viewer watching 18 percent more videos and spending 28 percent more time viewing.
Picture source: foursquare.com
