SAP has launched the SAP Big Data Margin Assurance solution at the Mobile World Congress 2016 being held February 22–25 in Barcelona, Spain.
According to SAP, the offering is aimed to help communication service providers by making detailed information on margins and profits available to business users.
The company noted that increased competition in saturated markets coupled with disruption from digital transformation is forcing CSPs to refocus from top-line to bottom-line growth.
On that note, Big Data Margin Assurance, powered by SAP HANA, provides a consolidated repository and analytics engine for fast and real-time telecommunications data.
With the solution, SAP promised increased insight into revenues, margins and costs across their operations.
“The ability to understand granular customer profitability, specifically which customers are profitable or unprofitable and why, is a game changer for our industry,” said Thomas Holtmanns, Vodafone director, Finance Operations Germany and Global Margin Assurance.
SAP, the Germany-based business software giant, demonstrates the solution at Mobile World Congress in Hall 3, Stand 3M41. The solution is a beta release available for selected customers in a cloud trial.
