At the Mobile World Congress (MWC) 2014, Citrix today announced ByteMobile Insight, a big data analytics solution.
The big data solution is designed to provide actionable intelligence for mobile operator for monetization, marketing and customer care organizations, said Citrix.
More than 140 telecom operators have deployed ByteMobile web and video optimization solutions to improve subscriber quality of experience (QoE), increasing data consumption and subscriber loyalty in the process.
ByteMobile Insight solution encompasses data acquisition, processing and business intelligence. It collects and enriches usage, location and customer relationship management (CRM) data from a wide variety of sources, including ByteMobile platforms deployed in the mobile core network.
Ari Banerjee, senior analyst, Heavy Reading, said: “By optionally combining ByteMobile Insight with the ByteMobile Adaptive Traffic Management system as a network source, Citrix is able to both accelerate time-to-insight and enrich the data with comprehensive user experience metrics, making that data more valuable in the process.”
Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix, said: “With ByteMobile Insight, we’re taking the logical next step, which is to enable operators to further enhance the customer experience and more directly increase revenues, by leveraging their own usage data, including the user experience insight we enable through our other products.”
