Telecom Lead Asia: A Sethuraman, who resigned as Huawei India’s executive director, has joined Deeya Energy, an energy storage provider for telecom tower companies, to head its Indian operations.
Joined as managing director of Deeya Energy India, Sethuraman will report to J Kelly Truman, global president & chief executive of the Fremont-based parent company.
Prior to his four-year stint with Huawei, which is facing tough market conditions in India to due to the 2G spectrum scam and telecom regulatory issues, Sethuraman worked at Alcatel-Lucent India as chief marketing officer.
In February 2013, the energy storage systems company announced that Ravi Sharma, a veteran in the Indian energy and telecom sectors, has joined its global board of directors and will play a key role in the future growth of the company. Ravi Sharma was the MD of Alcatel-Lucent India.
The company’s senior director — Marketing and Strategy, Himanshu Sahu also worked with Alcatel-Lucent.
Deeya Energy provides energy storage technology, featuring flow battery technology, that reduces energy costs of industries up to 70 percent by minimizing or even eliminating diesel generator use. It has more than 60 patent applications and nine issued patents.
US venture capital firms — NEA, Technology Partners, Draper Fisher Jurvetson, BlueRun Ventures and Element Partners – are investors in Deeya Energy.
The company believes that Deeya’s green technology will help India reduce its fuel subsidy bill and cut operational expenses for industry which uses expensive diesel as a fuel.
Recently, Deeya Energy was chosen by AlwaysOn as one of the 2012 GoingGreen Silicon Valley Global 200 winners. Inclusion in the GoingGreen Silicon Valley Global 200 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched players in green technology.
