Intel to split graphic chips business unit into two

Intel has decided to split its graphic chips business unit into two in order to better compete with Nvidia and Advanced Micro Devices (AMD).
Intel technology for 5G
Intel will combine the consumer graphics unit with Intel’s client computing group, which makes chips for personal computers.

Intel’s accelerated computing teams will join its data center and artificial intelligence (AI) business.

Intel aims to strengthen its focus on accelerated computing, a growing segment dominated by Nvidia as AI use surges.

“I don’t think it changes much (if anything) other than aligning the products with the respective sales organizations they fit with vs. having them as a discrete segment,” said Wedbush Securities analyst Matthew Bryson.

Raja Koduri, who led the graphic chips unit, will return to his role as chief architect and oversee the company’s long-term technology and chip design strategy.

Raja Koduri, who has led graphics technology ventures at iPhone maker Apple and AMD, joined Intel in 2017.

Raja Koduri has devoted his career to advancing visual and accelerated computing across a range of platforms, including PCs, game consoles, professional workstations and consumer devices.

Latest

More like this
Related

MediaTek at MWC 2025: Advancing 6G and AI technologies

MediaTek will be unveiling 6G-enabling technologies, including hybrid computing,...

Apple C1 modem chip: Qualcomm to face the music?

Apple has introduced its first custom-designed modem chip --...

How MediaTek’s AI strategy fueled 22.4% revenue surge

MediaTek has revealed that its strategic focus on AI...

Qualcomm achieves growth of 13% in Handsets, 61% in Automotive, 36% in IoT

Qualcomm has posted a significant 17 percent rise in...