Tablet market share of Apple decreased to 33.8 percent in the fourth quarter of 2013 from 38.2 percent in the same period previous year, IDC said. Samsung increased tablet market share to 18.8 percent from 13 percent.
IDC on Wednesday said Amazon’s tablet market share decreased to 7.6 percent from 9.9 percent.
Tablet market share of Asus was flat at 5.1 percent in the fourth quarter of 2013.
Lenovo increased tablet market share to 4.4 percent from 1.3 percent.
IDC said worldwide tablet shipments grew 28.2 percent to 76.9 million units in the fourth quarter of 2013.
Growth in tablet shipment is down dramatically compared to the rates of the same quarter one year ago (87.1 percent).
For the full calendar year 2013, worldwide tablet shipments totaled 217.1 million units, which is up from 144.2 million units for the full year 2012 and represents a year-over-year growth rate of 50.6 percent.
IDC indicates saturation in the U.S. tablet market.
Top Five Tablet Vendors, Shipments, and Market Share, Fourth Quarter 2013 (Shipments in millions)
| Vendor | 4Q13 Unit Shipments |
4Q13 Market Share |
4Q12 Unit Shipments |
4Q12 Market Share |
Year-over- Year Growth |
|||||||||||||
| Apple | 26.0 | 33.8 | % | 22.9 | 38.2 | % | 13.5 | % | ||||||||||
| Samsung | 14.5 | 18.8 | % | 7.8 | 13.0 | % | 85.9 | % | ||||||||||
| Amazon.com Inc. | 5.8 | 7.6 | % | 5.9 | 9.9 | % | -1.7 | % | ||||||||||
| Asus | 3.9 | 5.1 | % | 3.1 | 5.1 | % | 25.8 | % | ||||||||||
| Lenovo | 3.4 | 4.4 | % | 0.8 | 1.3 | % | 325.0 | % | ||||||||||
| Others | 23.3 | 30.3 | % | 19.5 | 32.5 | % | 19.5 | % | ||||||||||
| Total | 76.9 | 100.0 | % | 60 | 100.0 | % | 28.2 | % | ||||||||||
| Source: IDC Worldwide Tablet Tracker, January 29, 2014. | ||||||||||||||||||
Tom Mainelli, research director, Tablets, at IDC, said: “We expect commercial purchases of tablets to continue to accelerate in mature markets, but softness in the consumer segment—brought about by high penetration rates and increased competition for the consumer dollar—point to a more challenging environment for tablets in 2014 and beyond.”
Pix: Hindu
