Telecom Lead America: Within the Android tablet market,
Kindle Fire has almost doubled its share in the past two months from 29.4
percent share in December 2011 to 54.4 percent share in February
2012, already establishing itself as the leading Android tablet by a wide
margin, according to a study by comScore.
The study further revealed that Samsung’s Galaxy Tab family
had a market share of 15.4 percent in February, followed by the Motorola Xoom
with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the
top five with 6.3 percent and 5.7 percent market share, respectively.
The study found that tablet adoption among U.S. consumers
has been increasing constantly, as more devices appealing to various price and
feature preferences are introduced to the market.
According to the study screen size of tablets plays an
important role. Analysis of page view consumption by screen size found a strong
positive association between screen size and content consumption. Specifically,
10“³ tablets have a 39-percent higher consumption rate than 7“³ tablets
and a 58-percent higher rate than 5“³ tablets.
Although many factors such as demographics, content
availability, connection speed and ease of portability may influence
consumption levels, the study noted.
The study suggests that there is a need for the advertisers
and publishers to understand whether smaller-sized tablet devices limit the
opportunity for advertising compared to their larger-screen counterparts.
comScore has also analyzed the share of unique smartphone
devices among the top four carriers in the most populous U.S. states and found
significant variation between markets.
Looking exclusively at the top four carriers, AT&T
accounted for the largest share of unique smartphones in Texas (46.2
percent), California (42.9 percent) and Illinois (42.1
percent), while Verizon claimed the top spot in New York (43.6
percent) and Florida (36.5 percent).
The greatest disparity in carrier share between AT&T and
Verizon occurred in Texas, where AT&T’s smartphone share was more than
double that of Verizon’s share.
Sprint PCS ranked as the third largest smartphone carrier in
each of the top five markets, with the carrier owning its highest market share
in Illinois at 22.8 percent. T-Mobile USA captured its
highest market share in Texas, where the carrier accounted for 11.9
percent of smartphone devices.
