Samsung has introduced an innovative ownership programme, Galaxy Forever, in India to make its premium flagship smartphones more accessible to a wider audience. The initiative targets growing demand in the high-end smartphone segment by offering a flexible payment and upgrade model for devices like the Galaxy S26 Ultra and Galaxy S26 Plus.
With Galaxy Forever, customers can own a flagship Galaxy smartphone by paying just 50 percent of the device cost upfront through 12 no-cost EMIs using a credit card or Samsung Finance+. This financing platform is designed to enhance financial inclusion by enabling easy credit access with minimal documentation and faster approvals.
After one year, users have the flexibility to choose between returning the device, upgrading to a newer Galaxy model, or retaining it by paying the remaining 50 percent. Customers opting for credit card payments can return the device under a no-questions-asked policy and receive an assured buyback value of 50 percent. Those using Samsung Finance+ can upgrade seamlessly or retain the device by settling the balance in the 13th month.
A key highlight of the programme is the inclusion of Samsung Care+, which provides accidental and liquid damage protection with zero deductibles for 13 months. This coverage, valued at INR 13,999, enhances the overall ownership experience by ensuring peace of mind from day one.
The Galaxy Forever programme comes with a monthly fee of INR 749.92 and is available for purchase via Samsung.com and more than 1,500 Samsung Experience Stores across India. Monthly costs vary depending on the device, with the Galaxy S26 Ultra priced at INR 1,39,999 and the Galaxy S26 Plus at INR 1,19,999, both supported by interest-free EMI options.
Samsung is offering a flexible ownership plan under Galaxy Forever that allows customers to use flagship smartphones at a significantly lower upfront cost.
Customers can buy the Galaxy S26 Ultra or Galaxy S26 Plus by paying only 50 percent of the device price through 12 no-cost EMIs, along with a fixed monthly programme fee of INR 749.92. This brings the total monthly payment to about INR 6,583 for the Galaxy S26 Ultra and INR 5,749 for the Galaxy S26 Plus.
After 12 months, users have three options: return the device with an assured 50 percent buyback, upgrade to a new Galaxy model, or keep the device by paying the remaining 50 percent. The plan also includes Samsung Care+ protection for 13 months, covering accidental and liquid damage at no extra cost.
Samsung has partnered with Servify and DMI Finance to enable smooth upgrades, returns, and automated settlements, ensuring a seamless customer journey.
In addition, the company is extending the benefits of Galaxy Forever to corporate employees and students through its Corporate+ and Student+ programmes. This move aims to empower professionals and young consumers to stay updated with the latest Galaxy innovations without heavy upfront investment. With Galaxy Forever, Samsung is not only redefining smartphone ownership in India but also strengthening its position in the premium segment by combining advanced technology with flexible financial solutions.
SHAFANA FAZAL
