Apple leads global media tablet market in first quarter

Telecom Lead America: Apple is leading the media tablet
market in the first quarter of 2012.

The devices major has nearly 65 percent of worldwide units.

Apple’s cumulative shipments in its first eight quarters of
availability are 67 million.

iPad can’t claim the highest mobile broadband (3G/4G) attach
rate for media tablets, though Apple retains its title of shipping the most
3G-enabled tablets by outpacing the number two competitor by a factor of eight.

ABI Research said the media tablet market shipped 18.2
million devices in Q1 2012, registering 185 percent y-o-y growth.

Apple’s 11.8 million iPad shipments were spurred by the
launch of a third-generation lineup and price reduction on iPad 2 models.

Samsung is the second largest tablet player. Its 1.1 million
shipments returned the vendor to the number two spot after Amazon’s Kindle Fire
shipments fizzled entering 2012.

Apple and Samsung have demonstrated staying power while
other tablet vendors ebb and flow like the tide,” said Jeff Orr, group
director, consumer research.

Two leading branded tablet OEMs RIM grew 233 percent,
while and Lenovo’s sales increased 107 percent.

ASUS remained flat sequentially from Q4 2011.

Several vendors, including Dell, HP, and LG are improving
tablet portfolios for mid-year launches of Android 4.0 along with the much
anticipated Windows 8 slates debuting later in 2012.

The leading model shipments and the ongoing challenges mobile
operators face in convincing iPad owners to even try the mobile broadband
connectivity once are expected to continue for the foreseeable future.

Apple iPad leads Indian tablet market with 51% share, ahead of
Samsung

Apple’s iPad is leading the Indian tablet market with 51
percent market share in 2011.

Samsung with its Galaxy Tab has 24 percent market share. The
number third player is RIM’s BlackBerry PlayBook.

The achievement of both Apple and Samsung is despite a
series of low-cost media tablet launches in the second half of 2011.

Tablet war in Indian telecom market: domestic versus foreign

Cost effective tablets are the new phenomena in the growing
tablet PC market. These days a multitude of Indian made tablets are
flooding the country. Tablet makers are betting high on Indian-made (assembled)
tablets.

editor@telecomlead.com

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