Xiaomi said its smartphone and smart TV sub-brand Mi India has launched Mi Store on Wheels to expand retail experience to small cities and towns.
The company introduced Mi Store on Wheels in Chhattisgarh, covering places from Basna to Sankara and Bhawarpur to Pithora. Xiaomi said the Mi Store on Wheels will be present at popular weekly haats and markets along the way, said Muralikrishnan B, chief operating officer of Mi India.
Mi India launched its first omni-channel solution called Mi Commerce during the lockdown.
The Mi Store on Wheels will showcase 9 series models from Redmi.
The moving store will include products such as 32-inch and 43-inch Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks and chargers.
Mi India currently has more than 75 Mi Homes, over 45 Mi Studios, over 8,000 Mi Preferred Partners and more than 4,000 Large format Retail partners, along with 3,000 Mi Stores in the country.
