Research In Motion (RIM) announced three new BlackBerry
smartphones featuring the BlackBerry 7 Operating System (OS).
The all-new BlackBerry Curve 9350, BlackBerry Curve 9360
and BlackBerry Curve 9370 smartphone are additions to the BlackBerry Curve
series.
These new models are designed to address a large and
important segment of the global mobile phone market where customers are looking
to upgrade their existing feature phone or existing BlackBerry Curve with an
affordable, easy-to-use, full-featured and socially-connected smartphone.
“These new models will build on the incredible
success of the BlackBerry Curve line and further expand the largest global
launch of BlackBerry smartphones in our history,” said Mike Lazaridis, president
and co-CEO at Research In Motion.
“The new BlackBerry Curve smartphones are absolutely
stunning and offer a significant performance upgrade with an unmatched mobile
social experience for the millions of feature phone users in the market as well
as our existing Curve customers,” Lazaridis added.
The new BlackBerry Curve smartphones are ergonomically
designed with a comfortable and iconic keyboard for fast, accurate typing and
an optical trackpad for easy, one-handed navigation.
GPS and Wi-Fi support are also included, as well as a 5MP
camera with flash and video recording so that memories can be captured and
instantly shared on social networks. The microSD/SDHC slot supports up to
32 GB memory cards for additional media storage.
In addition to supporting the new BlackBerry 7 OS, the
new BlackBerry Curve smartphones feature a range of powerful hardware
enhancements including upgraded processors, displays and memory, and built-in
support for NFC (Near Field Communications), a new technology that is enabling
many exciting capabilities, including the ability to pair accessories or read
SmartPoster tags with a simple tap of the smartphone.
BlackBerry 7 introduces a next generation BlackBerry
browser which combines the dramatically improved performance of the advanced
WebKit browser engine with the hardware enhancements in the new BlackBerry Curve
smartphones to deliver a significantly faster, more fluid web browsing
experience.
Additional enhancements to this next generation
BlackBerry browser have also enabled smoother navigation and optimized HTML5
performance for incredible gaming and video experiences.
BlackBerry 7 OS also includes a number of other
pre-loaded applications and integrated functionality for increased productivity
and collaboration right out of the box. The Premium version of Documents
To Go is included free of charge, offering users powerful document editing
features as well as a native PDF document viewer.
BlackBerry Protect is also pre-loaded, offering customers
the peace of mind that personal data can be backed up and secured in the
cloud.
With BlackBerry Protect, users can locate their misplaced
BlackBerry smartphone using GPS or remotely turn up the ringer for an audible
notification if their handset is close-by.
BlackBerry Balance is integrated in BlackBerry 7,
allowing users to enjoy the full BlackBerry smartphone experience for both work
and personal purposes without compromising the IT department’s need for
advanced security and IT controls.
The popular universal search capability has also been
enhanced with support for voice-activated search, so users can now simply speak
to begin searching their device and the web for information.
The next generation BlackBerry Curve smartphones deliver
the world’s best mobile communications and social experiences with a highly
refined and integrated suite of phone, email, messaging and social apps to keep
users connected and productive throughout the day.
The latest release of BBM (BlackBerry Messenger) is
pre-loaded and now extends the real time BBM experience to a range of other
apps, such as Foursquare, allowing users to easily interact with each other
from within the ‘BBM connected’ app
The updated Social Feeds (2.0) app has been extended to
capture updates from media, podcasts, and favorites all in one consolidated
view.
The new Facebook for BlackBerry smartphones (2.0) app
introduces features like Facebook chat and BBM integration that makes it easier
for users to connect with their Facebook friends in real time utilizing push
notifications.
Twitter for BlackBerry smartphones also deliver a deeply
integrated experience including use of real time pushes notifications and
Social Feeds integration.
Last week, Research In Motion
(RIM) announcedBlackBerry Management Center – a free online
service for small businesses to centrally manage company- or employee-owned
BlackBerry smartphones in the cloud and protect business-related content stored
on the handsets.
The service is designed for businesses with up to 100
BlackBerry smartphones that access email services from an Internet service
provider or web-based email services like Gmail, Hotmail, and Yahoo!.
By Telecomlead.com Team
editor@telecomlead.com
