Smartphone market in Indonesia declined 11.9 percent year-over-year and 7.2 percent quarter-over-quarter to 7.9 million units, according to IDC.
Samsung (with 24 percent share), Oppo (23.3 percent), Vivo (16.5 percent), Xiaomi (13.7 percent), Realme (10.8 percent) and Others (11.6 percent) are the leading smartphone brands in Indonesia.
Smartphones in the <US$200 category increased to 76 percent of Indonesia’s smartphone market, but the overall segment declined 8 percent amid reduced consumption.
The mid-range (US$200<US$600) declined 35 percent. Higher-priced devices in the >US$600 category grew 71 percent, led by Samsung and Apple.
5G smartphones increased 38 percent, reaching 18 percent of Indonesia’s total smartphone market, up from 11 percent the same period one year ago.
“Demand is expected to stay subdued and with no major catalyst, so the market should decline in the single digits,” says Vanessa Aurelia, Associate Market Analyst at IDC Indonesia.
