Intex Technologies has appointed Rajiv Bakshi as its chief marketing officer (CMO) – responsible for Go-To-Market Strategy for mobile and consumer durables business.
Rajiv Bakshi, an alumnus of the Harvard Business School, has earlier managed Strategic Brand Development, Business Transformation, Consumer Acquisition and Digital Strategy to drive growth and profitability.
“His expertise in strategic marketing and brand management will augment Intex’s growth and profitability,” Keshav Bansal, director, Intex Technologies, said.
Rajiv Bakshi will lead the generation of consumer insights for product development and planning, augment sales and distribution network across the general trade, e-commerce portals, large format stores and company branded 100 plus retail network. Additionally, he will pioneer the digital strategy and boost international operations.
Intex CMO Rajiv Bakshi said, “Serving millions of customers, Intex is recognized amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades.”
Prior to Intex, Rajiv Bakshi had a 13-year stint at Discovery Networks India & South Asia region, as the head of Marketing and Products.
