OPPO Mobiles has overtaken Apple to become the top 2 smartphone brand in India by sales value in August 2016, according to GFK data.
OPPO Mobiles has achieved 16 percent monthly growth.
The GFK data shows that Samsung has a revenue share of 46.9 percent.
The revenue share of OPPO Mobiles was 8 percent against 6.3 percent for Apple, 6.1 percent for LYF and 5.4 percent for Micromax.
In August, OPPO Mobiles launched Selfie Expert OPPO F1s that came with 16MP front camera and Beautify function, apart from a 0.22s fast fingerprint unlock and better battery performance. The target of Selfie Expert OPPO F1s was young mobile Indians.
“India is a priority market for us. We have caught the trend that users, especially young generations like taking photos and selfies by phones. That’s why we have invested a lot in offering the consumers high quality camera phones with a strong focus on front camera,” said Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India.
Besides providing high quality products, OPPO’s fast growth can also be attributed to the aggressive expansion of offline channel strategy and successful marketing campaigns targeted towards reaching out the young consumers.
OPPO has been expanding its offline presence by targeting 35,000 Point of Sales and 180 after sales service centers.
