LG Mobile announced the upcoming release of Thumbs”, the
new texting documentary that chronicles the race to LG’s 2010 National Texting
Championship.
In celebration of the documentary’s television debut, LG
treated audiences in New York and Los Angeles to a theatrical sneak peek of the
texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00
P.M. ET/PT.
Providing an exclusive look at the growing phenomenon of
texting among today’s youth, the premieres brought industry influencers and
texting enthusiasts together for an in-depth look at the fast- paced world of
texting and its rising popularity.
Documenting the texting lives and habits of six teens
from across the country, Thumbs” delivers an investigative look at the
elaborate world of teenage texters and the integral role mobile phones have
come to play in day-to-day communication.
A look into the marathon race to the 2010 LG National
Texting Championship is also provided by putting viewers right in the action as
players get to know their competition and ready their thumbs to compete for the
crown.
LG is proud of its texting legacy and has
worked to become a pioneer in the space with its QWERTY devices and on-going
programs such as the annual LG National Texting Championship,” said Carl Brown,
director of Trade Marketing for LG Mobile Phones.
Supporting the ‘Thumbs’ documentary allowed LG a unique
opportunity to give today’s texters a voice while providing an up-close look at
the way texting has undeniably changed the way we communicate.
Texting is at the heart of how MTV’s Millennial audience
communicates every single day of their lives. ‘Thumbs’ not only focuses on the
competition at the LG National Texting Championship, but also takes viewers
behind-the-scenes to reveal exactly how empowering and important this form of
communication has become,” said Chris Linn, Executive Vice President of
Programming for MTV.
Thumbs” debuted for the first time in New York earlier
this month to a crowd of local media and film industry insiders. Following the
Thumbs” New York premiere, a West Coast audience of Hollywood movers and
shakers were invited to screen the documentary and attend a private reception
at The Spare Room in the iconic Hollywood Roosevelt Hotel where attendees were
given the chance to meet the documentary’s producers and ask questions
regarding the inspiration behind the film.
By Telecomlead.com Team
editor@telecomlead.com
