Apple has started assembling its affordable second-generation iPhone SE (2020) in India that will reach retail stores and online channels very soon, IANS reported.
Apple is targeting Android mid-segment users as well as aspirational iPhone seekers with the new iPhone SE in India. iPhone SE, which looks like Apple iPhone 8 with the power of iPhone 11, will be available in India market for Rs 42,500.
“New iPhone SE packs our most powerful chip into our most popular size at our most affordable price and we`re excited to be making it in India for our local customers,” Apple said in a statement.
Apple supplier Wistron is assembling the new iPhone SE at its Bengaluru facility.
The Cupertino-based tech giant is now assembling four high-selling iPhones in India: iPhone 11, iPhone XR, iPhone 7 and new iPhone SE.
Navkendar Singh, research director, Client Devices and IPDS, IDC India, said the iPhone SE is finding good traction in the India market, primarily because it is a new iPhone from Apple at an attractive price point.
Apple started assembling iPhones in India in 2017. Currently, iPhone XR and iPhone 11 are being assembled by Foxconn at its Chennai plant and iPhone 7 and new iPhone SE by Wistron in Bengaluru.
Original iPhone SE and iPhone 6s were assembled by Wistron but those were discontinued in 2019.
Prabhu Ram, head – Industry Intelligence Group (IIG), CMR, said with the iPhone SE 2020, Apple has added a new chapter to its rather impressive India growth story.
“The iPhone SE 2020 has been doing exceptionally well, capturing 8 per cent market share of the total premium smartphones shipped during Q2,” Ram said.
With a 4.7-inch Retina HD display, Touch ID, A13 Bionic chip that enables great battery life and the best single-camera system, the new iPhone SE is a powerful and compact new smartphone.
Apple CEO Tim Cook in the latest earnings call with analysts said that iPhone revenue grew 2 per cent in the June quarter and the company witnessed a strong iPhone SE launch amid great customer response.
“The combination of the smaller form factor and an incredibly affordable price made the iPhone SE very popular. iPhone 11 is still the most popular smartphone, but iPhone SE definitely helped our results,” Cook said.
